promotepromotepromotespromotedpromotingverb (promotes, promoting, promoted)1to help to sell a product or make it more popular by advertising it or offering it at a special price: The band has gone on tour to promote their new album.2to give somebody a more important job: She worked hard, and after a year she was promoted to manager.▶ promotionpromotionpromotionsnoun: The new job is a promotion for me.